Three SEO Techniques That Should Make You Go, “Hmmm”

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You sunk your money into it hook, line, and sinker. Your online business is what you truly believe will build your kid’s college fund and your retirement nest egg. To increase your chances of success, you partner with an SEO services firm with the intent to build website traffic and visibility on search engine results pages (SERP).
Even with a professional firm you have to be diligent and ever watchful. If you see a red flag you must address it right away. There are some tactics an SEO services firm will use to try to boost your ratings faster, but could get you banned from ranking at all and could cost you more in lost income and grief than you ever spent for the SEO services to begin with.

Any evidence of these tactics with your SEO services firm should be swiftly addressed.

1. Blog Comment Spamming
This is a dangerous technique, not only because it could make you lose on the SERP, it will also create a bad reputation for your website. The proper way to comment on blogs would be for your SEO services firm consultant to find blogs related to your industry, follow along, and comment only when they can credibly add quality to the conversation.

The backlink to your website can be part of their comment “signature”. If your SEO services firm provides quality comments over the course of time with more than one blog, he or she will be building a good reputation for your website. In addition, the backlinks they added will become long-standing (permanent) backlinks that will increase your SERP. The blog owner will surely delete comment spam links.

2. Link Trading
This could fall under good techniques if used correctly; however, if your SEO services firm suddenly has you linked up with thousands of webpages in the blink of an eye, they have probably purchased space on “link farms”. Link farms are basically a website that just has nothing but hundreds of links where nothing is related or relevant and there is little to no other information. This black hat technique will quickly have you banned from Google.

3. Duplicate Websites
There is no limit to how many websites you can own. But if you have several of them that are essentially the same with no unique content to them Google is going to find that out and you could be de-listed. Some huge companies will offer affiliates duplicate templates to increase their own business; this will also get a company banned.

Bottom line is that if you have selected a reputable SEO services firm, you are unlikely to have to encounter these issues. To protect yourself, be sure you discuss with your consultant right up front that you do not want them to use any gray or black hat methods to increase your SERP. Assure them that if they provide you with satisfactory service, you will stick with them for the long haul so that they can spend the time needed to naturally increase your website SERP.

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